The Casuals and Company

Branding | Logo Identity and Twitch Assets
The Casuals and Company Full Color Logo

The Casuals and Company is a Twitch channel started by two friends, Jordan Dennis and Sylar Skotschir. They are a small channel that began in 2019 because of their shared love of video games. Their original logo is not something they felt represented them and was outdated and clunky. Their new logo is more modern to represent their channel and personalities better.

The bright colors and thick lines are used to gain the more tech and modern feel they wanted. The logo is calm and straightforward in a way that represents the overall feeling of their streams. Blue represents the calmness of their stream and the technology needed for the stream. The green represents the casualness of the video games they chose to play. Finally, the gray represents the duo’s precision while playing video games.

The typeface Impact represents the prominent personalities of the two friends. They are not afraid to stand up for what they believe in and discuss topics in their streams that are important to them. When it comes to the new logo’s design, the line around the text of the logo represents not only the chords associated with technology and video games but also the LED light strip they often have in the background of their face camera on their streams. The most important part of their logo is the word “CASUALS,” which is not only shown with the use of hierarchy but also by it being surrounded by the line. The casualness of their stream is the most crucial part of the pair, so emphasizing the word is essential to them.

Type & Color Study

Type and Color Study for The Casual and Company
The original logo for The Casuals and Company

The Casuals and Company’s Original Logo


The Sketches of the Casuals and Company logo

Logo Application

The Casuals and Company's Logo on a gray hat
The Casuals and Company's Logo on a white mug
The Casuals and Company's Logo on a White T-shirt

Stream Screens

The Casuals and Company Twitch Stream Overlay
The Casual's Be Right Back Stream Screen
The Casual's Starting Soon Stream Screeen
The Casual's Stream Ended Screen